"Junk Economy"

This phrase from my mother has been ringing in my head these days.

I went to visit a company that could be a potential client and, while we were discussing the proposal, one of the partners commented: "Look, you know what? We spend a lot of time recruiting. An absurd amount of time. Time that could be spent selling, delivering projects, keeping the wheels turning. It's the cheap option that ends up being expensive."

Exactly. Saving badly is costly — sometimes, far too costly.

According to Harvard Business Review, executives spend 41% of their time on tasks that could be delegated. On the other hand, those who delegate well earn 33% more, according to Gallup.

And the problem isn't just lost time. In recruitment, for example, 74% of Brazilian companies have already made a bad hire, according to CareerBuilder. And 41% of them claim that this mistake cost more than R$ 50,000 — between productivity losses, rework, and new hires.

Time becomes growth, not waste

In other words: trying to save money by "doing it your way" can end up far more expensive than investing in the right processes from the start.

In fact, one of the questions that came up in that meeting was about Catena's positioning: "Ricardo, you're kind of like an HR as a service, aren't you?"

I replied that, in a way, yes — but with an important difference.

Our idea at Catena is to help the client stop losing time on the steps that can (and should) be outsourced. Leave to us the prospecting, qualifying, first contact — all the foundational work that requires method, specialization, and a lot of focus.

And save your time and your team's time for what really matters: interviewing and building a relationship with the right candidates.