How Catena Helped Winnin Hire Qualified Sales Talent

At Winnin, we use data and Artificial Intelligence to understand what people enjoy watching online and help brands create more effective marketing strategies. With clients such as Ambev, C&A, Danone, and Nubank, we have raised 8 million dollars in investments.

Using Machine Learning and Data Science, our software, Winnin Insights, can map the content consumed by any person, from a teenage viewer in India to a 40-year-old mother in England. The software drove the growth of our company and we were looking for a Key Account Manager to manage our large client accounts.

The challenge for us, as a recognized brand in the market, was not attracting potential candidates, but rather optimizing the qualification process to identify the right profiles. Many of the candidates we received through ads on platforms like LinkedIn or Instagram did not have the desired characteristics.

That's where Catena came in. They focused on understanding our ideal candidate profile and optimized our ads and scoring system to ensure we didn't miss any suitable profiles. In just two weeks, we found the perfect candidate, saving hours of recruiting and qualification time.

Thanks to Catena, we were able to find the right person quickly and efficiently, which allowed us to focus on what we do best: using data and AI to help our clients grow.