How Catena helped a Tommy Hilfiger franchisee hire sales and leadership professionals

Tommy Hilfiger is one of the most internationally recognized fashion brands, with a proposition that combines style, quality and a distinctive shopping experience. In fashion retail, that experience also depends on the people who represent the brand in daily contact with customers.

It was in this context that a Tommy Hilfiger franchisee operating at NorteShopping, in Rio de Janeiro, relied on Catena to support the hiring of two professionals: a sales associate and a store manager.

Although they work in the same operation, these positions require very different skills. On one side, finding a salesperson with commercial experience, strong communication and the ability to build relationships with customers. On the other, identifying a manager prepared to lead the team, track KPIs and ensure the store runs smoothly.

Catena took over the attraction and qualification of candidates for both positions, considering the requirements of each role and the particularities of the operation. This helped the franchisee organize the selection processes and focus on evaluating the professionals who best fit the opportunities.

The work resulted in two hires, a sales associate and a store manager, meeting both of the unit's recruiting needs.

The experience reinforced the importance of adapting the selection process not only to the segment and the brand, but also to the responsibilities of each position. After all, finding a good salesperson and finding a good manager are different challenges, even when the goal is to strengthen the same team.