From Four Months to 15 Days: How Catena Helped Grupo Real Hire Better

Founded in 1962 as a small auto parts retail store in Uberlândia, Minas Gerais, Grupo Real has a history of over 60 years of excellence in the trade of automotive parts, accessories, and motorcycle parts. Today, we are a national reference in these segments, thanks to our solutions and outstanding services.

Grupo Real is made up of four major brands: RMP, an accessories, auto parts, and motorcycle parts distributor; Disape, an auto parts distributor; MIDE Parts, our own brand of automotive accessories and parts; and Perbank, our digital bank.

With an extensive inventory, efficient logistics, and nationwide reach, we have offices in 19 cities across Brazil. However, we face challenges when expanding our operations and finding talent from Rio Grande do Sul to Pará. Recently, we had difficulty hiring a qualified professional for our branch in São Luiz, in Maranhão.

We were looking for an experienced Auto Parts Salesperson familiar with our segment, but couldn't find qualified candidates in the region. We hired a local recruitment agency, but even after four months of effort, the position remained open.

That's when we discovered Catena, a recruitment agency specializing in Growth Hacking. They quickly understood our needs and, using growth hacking strategies and optimized job postings, were able to present a list of ten qualified candidates in just a few days. To our surprise, we found the ideal professional right in the first shortlist — someone who joined our team in São Luiz and reinforced our sales force.