How Goodman Found an Operations Leader in a Competitive Market

At Goodman, a global giant in property development and management, the mission goes beyond building quality properties. The commitment is to create a better world for clients, employees, and communities, with a long-term vision and a total focus on the customer.

Recently, the company faced a strategic challenge: finding an Operations Leader for a new property in its portfolio. In the Logistics Real Estate sector, most qualified professionals for this position are already employed and are not actively seeking new opportunities on traditional platforms.

It was in this context that Goodman discovered Catena. The innovative approach of combining strategic advertising with hunting (active search) caught their attention, as it promised to reach precisely the "passive" profile — someone not actively applying, but who would consider a strong market offer.

The Process

The collaboration started quickly. Within a short time, Goodman was already interviewing candidates aligned with its needs. Even when internal changes forced a temporary pause in the process, the partnership remained solid.

Months later, when the role was reopened, Catena acted swiftly. With refined profile criteria and active support in screening, Goodman found the ideal candidate in the very second round of selection after resuming and was able to make an offer.

The result was an extremely positive experience, marked by agility and precision in filling a critical position for the operation of the new property.